項目名稱：ASA瓷磚展廳設計

項目類別：商業(yè)空間

項目業(yè)主：亞細亞瓷磚

服務內(nèi)容：策劃/室內(nèi)設計

設計機構(gòu)：Oft Interiors

主持設計：鄒卓明/張敬貴

設計團隊：Samantha Chan

項目地址：香港

項目攝影：hdp

項目面積：200㎡

OFT設計丨他們在ASA瓷磚展廳，策了一個有氧生活方式展

有過裝修血淚史朋友都知道，在過去，瓷磚終端門店通常都是以樣板上墻的銷售模式；而今天，動輒上千平的瓷磚展廳設計拼的是更豐富的家居場景與風格。

People who have experienced interior decoration all know that in the past, tile terminal stores usually adopted the sales model of samples on the wall; and today, thousands of square feet of tile showroom spell a richer home scene and style.

ASA（亞細亞）瓷磚是有二十多年歷史的馳名品牌，它見證與經(jīng)歷了陶瓷行業(yè)的發(fā)展與變革，作為陶瓷行業(yè)工業(yè)4.0代表，ASA除了產(chǎn)品本身一直在不斷創(chuàng)新之外，在終端門店的革命中，同樣走在前列。

ASA Tile is a well-known brand with a history of more than 20 years, which has witnessed and experienced the development and change of the ceramic industry. As the representative of ceramic industry 4.0, ASA has not only been innovating the products themselves, but also been at the forefront of the revolution in the terminal stores.

OFT在為ASA做品牌形象升級時，深入研究品牌在香港定位、調(diào)性、消費人群，盡管當下模擬家居場景式瓷磚展廳已成主流，但設計團隊仍然選擇以生活方式展覽形式呈現(xiàn)空間。

When OFT upgrade the brand image for ASA, the design team deeply studied the brand's positioning, tonality, and consumer population in Hong Kong. Although at the current, tile showroom of simulated home scenario has become mainstream, the team still chose to present the space in the form of lifestyle exhibition.

在OFT設計看來，瓷磚是一種在商業(yè)與生活之間的產(chǎn)物，ASA瓷磚則是一個生活方式品牌。展覽可以還原瓷磚本身的溫度與記憶，讓消費變成逛展，瓷磚展廳設計讓購物體驗變成分營造家的一部分，喚醒消費者對家的想象與憧憬。

In OFT Design's view, tile is a product between business and life, and ASA tile is a lifestyle brand. The exhibition can restore the temperature and memory of the tile itself, so that consumption becomes visiting exhibition, while the shopping experience becomes part of creating a home, awakening consumers' imagination and longing for home.

這個空間除終端消費者外，還為設計師提供選材，瓷磚按照不同風格、尺寸進行分區(qū)域展示，通過陳列柜形成設計動線，并以不同陳列方式，將空間自然劃分，構(gòu)建系統(tǒng)、完整、流暢的場景體驗，提升消費者效率。

This space provides designers with selection materials in addition to end consumers. Tiles are displayed in sub-regions according to different styles and sizes, and the motion trend is formed through display cabinets, and with different displays, the space is naturally divided to build a systematic, complete and smooth scene experience to enhance consumer efficiency.

入口處醒目的LOGO，提示消費者已進入ASA展覽時空，瓷磚展廳設計整體的暖色調(diào)出營造有氧商業(yè)空間氛圍，拉近消費者與空間、品牌、產(chǎn)品的距離。

The eye-catching LOGO at the entrance is a hint that suggests consumers have entered the ASA exhibition time and space. The overall warm color creates an aerobic business space atmosphere to bring consumers closer to the space, brand and product.

一個不規(guī)律的盒體則作為既獨立存在又與空間交融展臺，帶來流動與靈活的同時也全方位展示品牌價值所在。

An irregular box is used as a stand that both exists independently and intermingles with the space, bringing flow and flexibility while also showing the brand value in all aspects.

展臺上，一個ASA水磨石設計的矮凳，是OFT對瓷磚不同功能的演繹，瓷磚展廳設計當功能與形式有機結(jié)合，選擇就變成了一次材料探索之旅，矮凳不僅可以作為設計的語言風格去傳承與定義，更是具有品牌價值增量的產(chǎn)品。

On the booth, an ASA terrazzo-designed low stool is OFT's interpretation of different functions of tiles. When function and form are organically combined, the choice becomes a journey of material exploration. The low stool can not only be inherited and defined as the language style of design, but also a product with incremental brand value.

隨著人的體驗感知越來越顆粒度，對于體驗標準也更高，設計師通過在盒子里局部設置鏡面，帶來橫向延伸感，擴大視覺效果，豐富空間層次，帶來感知的流暢與統(tǒng)一性。

As people’s perception becomes more and more granular, the standard for experience is also higher, the designer brings a sense of horizontal extension by partially setting mirrors in the box, expanding the visual effect, enriching the spatial hierarchy and bringing perceptual fluidity and uniformity.