Suzhou has a mild climate and a rich silk and mulberry industry. It has produced silk and cloth since ancient times. In the courtyard, woven metal nets are adopted by MOC as to imitate the weaving pattern of silk and create the effect of the semi-transparent white veil. The space is illuminated with a lighting film box in the ceiling. The garden atmosphere is accented with the hazy view through the white veil amidst the sound of flowing water.

金屬網(wǎng)的編織肌理回應了布料的織造紋理

The woven texture of metal net responds to the weaving fabric.

沿墻設置的流水裝置，為坐飲增添幾許意趣

The flowing water installation along the wall enhances the mood for tea drinking.

蘇州餐廳設計空間整體調性、錯落的物搭配，使空間慢且靜。而流水的動，則緩緩地為空間帶來更為純凈清新的感受。

The overall tone of the space and the delicate decorations makes it slow and quiet, while the movement of the water inadvertently brings a pure and fresh experience.

結合傳統(tǒng)家具結構定制的空間家具

Customized furniture in traditional style.

03形與色：整體性的品牌形象

03 Form vs. Color: A Holistic Brand Image

結合空間主題，MOC對出現(xiàn)在空間中的品牌元素提出了統(tǒng)一的要求。配合空間的整體文化內涵，品牌標準視覺的讓步提升了品牌與在地文化的融合度。

入口處，品牌視覺錘的“7”字以矗立于水景之中，蘇州餐廳設計猶如假山融入到空間景觀之中，與空間整體風格融合中又不失品牌性。

Combining with the theme of the space, MOC unifies the brand elements that appear within the shop space. In line with the overall cultural connotation of the space, the visual standard of the brand enhances the integration of the brand and local culture.

At the entrance, the brand signature “7” stands in the waterscape, like a rockery blending into the landscape. It fits into the overall spatial style, without losing its branding.

從入口處看向室內

Looking from the entrance into the interior.

原來的品牌標準字體被替代為定制的行楷書法字體，融合了書法手寫英文字體與整體空間雅致的調性互相匹配。

The original font for the brand is replaced with a custom calligraphic font. With the handwritten English font, it matches the elegant tone of the whole space.

針對該門店定制的行楷字體

Customized font for the storefront.